What is a Bridal or Wedding Stylist and Do You Need One?

So you’re getting married and you want an event that’s unique, memorable, and visually impressive. You’re looking for the wow factor, from the reception tables and ceremony décor right down to a bride’s look. But what if you’re time-poor or are struggling to envision how everything should come together? After all, unless you work in the wedding industry, this is probably completely uncharted territory. That’s where a professional can really make a big difference. But when you’re hearing words like wedding planner, bridal or wedding stylist, you might be wondering what these terms mean. And is there a difference between them? Most importantly, do you need one?

First things first: a bridal stylist or wedding stylist are NOT the same as a wedding planner. Some wedding planners offer these services, but not all do. They are distinct from a wedding planner’s core role. This is to plan and produce a wedding from beginning to end, managing and sourcing vendors, overseeing logistics, and ensuring everything happens according to schedule on the big day so you and your loved ones can relax and enjoy the event.

So what is a wedding stylist? A wedding stylist focuses specifically on a wedding’s aesthetics related to fashion and people. Think of them as a red carpet stylist in Hollywood, except for the aisle. They’ll take your vision of your wedding day and personal style and create a look that’s uniquely you. This design of the look will build on your ideas and introduce new ones that you love. They will ensure coherency so that there’s a beautiful visual flow from head to toe.

A wedding or bridal stylist is usually focused specifically on the couple’s looks. Think of them as your personal fairy godmother. They are there to make you look and feel your confident, gorgeous, best on one of the most important days of your life. They’re experts on wedding fashion, who know all the details of designers’ latest collections, as well as the newest trends. They also know exactly how to flatter different body shapes, to ensure your dress or look flatters all your best features. A bridal stylist will help you shop for your dream dress or suit and accessories, making the whole process less stressful and more fun. They’ll also advise on aspects like hair and makeup. And, of course, their services can also be extended to the bridesmaids, and the whole wedding party right up to the mothers of the bride or groom.

Now that you know what a bridal or wedding stylist does, you may be wondering if you need one. The answer is that it’s really up to you. Every day, couples have gorgeous weddings without the help of a stylist in the same way that many couples plan their own day without the assistance of a planner. However, when you take on these tasks yourself, you’re adding a lot of extra time and stress to your plate. If that’s something you’d rather pass on to a professional to handle for you, then having a talented team behind you will be the best decision you can make! Or maybe you’re someone who has too many ideas and needs a firm hand to guide you through all the decisions that go into your wedding. Having someone who can pull all those ideas together will be a lifesaver.

Whatever your personal reasons for hiring a bridal or wedding stylist, the ultimate outcome is that you’ll be able to experience your big day as a time of joy instead of stress, while feeling your absolute best. And of course, your pictures will be just perfect.


Image by John and Joseph Photography Inc.