A corporate event is a wonderful opportunity to reinforce your brand. Whether it’s a launch party, an installation, or a pop-up event, it’s a great way to stand out from the crowd and really leave an imprint on your clients’ minds. And there’s no way for your audience to experience your brand than to really immerse them in it. This kind of design strategy goes beyond merely showing off your logo to create an interactive branding experience. Every design detail enhances your brand message, from top to bottom.
The best place to start? By weaving your brand colors into the décor in fresh and creative ways!
If any corporate event used color to epitomize a brand it was last year’s launch of Kylie Skin. The popular line uses sleek, minimalist, all-pink branding. So of course, we had to create an all-pink event! With clean lines and a modern aesthetic, it really felt like guests were inside the product packaging itself. Pedestals held oversized versions of the new products, and even the food followed the color scheme. For example, pink pizza boxes and French fry holders, pink ice cream cones – even pink sushi! The dance floor was an all-pink roller skating rink, with a skate-up bar serving pink cocktails.
Another good example was the colorful corporate event we created for cult skincare brand, Ole Henriksen. The space was turned into a tropical paradise crossed with a Club 54 disco vibe, with lots of bold greenery and neon touches. When it came to choosing the palette, we were inspired directly by the instantly recognizable Ole Henriksen product packaging, with its bright blocks of green, blue, fuschia, orange, and green. Using the same colors for this corporate event allowed us to infuse the brand into the décor in a truly memorable way.
And I can’t forget our corporate event for the launch of Too Faced Cosmetics’ much-anticipated Sweet Peach collection. A fun, young brand inspired by unabashed girliness, Too Faced lends itself to whimsy. We went all in on the peach theme of the collection, transforming an industrial space into a larger-than-life garden. It included ladders, wheelbarrows, and of course, peach trees. The entire room was washed with peach lighting and decorated with peach and white blooms.
How can you use your brand or product colors to give your guests an unforgettable immersive experience at your next corporate event?